Martell has launched its Single Cru series, with each cognac in the collection sourced from a single terroir.

Cognac is experiencing a period of innovation which is challenging some of its own traditions, but could this further enhance the glowing reputation of the French spirit? Shay Waterworth travelled to the south of France to investigate.

Sales of Jameson Irish whiskey have increased 12% in the first half of the 2018 financial year to become Pernod Ricard’s joint largest whiskey brand in terms of volume.

Asia, and specifically China, is heading back to growth following the Chinese government's clamp down nearly two years ago on extravagant entertaining, excessive drinking and gifting.

Hollywood actress and self-confessed Francophile Diane Kruger is Martell cognac’s ambassador for the brand’s 300th anniversary this year.

We might as well call the brandy category the cognac category. 

Martell, which claims to be the oldest of the great cognac houses, is celebrating its 300th anniversary with the release of a new limited edition expression, Martell Premier Voyage.

Pernod Ricard has reported net sales for the first semester of 2013/14 totalled €4.57 million.

Production of Cognac is limited by its geography and its vineyards, so how is it coping with increasing demand? Hamish Smith investigates

Pernod Ricard grew sales by 4% during 2012/2013, thanks to the US and China offsetting a western European malaise.

Pernod Ricard has eased concerns over Cognac supply with the purchase of 100% of the shares of the winemaker, distiller and wholesaler Le Maine au Bois SAS.

The Martell XO Architect Edition by Christian de Portzamparc will debut in Hong Kong International Airport this month.

China is the key for any global company and it is as important now as the US was in the past, according to speakers at the inaugural Worshipful Company of Distillers' city debate.

Pernod Ricard has launched a new expression of its Martell cognac to celebrate the 100th anniversary of Martell Cordon Bleu. Cordon Bleu Centenary limited edition has launched in Asia duty free.

Cognac house Martell has announced it will unveil the first expression of its Millésimes Collection in Asian duty free on November 23.

Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.