A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
About Drinks International
Our portfolio of strong commercial opportunities, powerful, independent editorial content and our certified controlled circulation means that Drinks International is one of the most trusted and respected global drinks journals.
Established in 1972, Drinks International is the only magazine devoted exclusively to the global spirits, wines and beers market, providing our readership of international drinks buyers with news on all the latest developments and trends within the global drinks industry. In every issue we cover strong editorial features, business news, market reports, news analysis and opinion, making Drinks International the essential read for international drinks buyers. Its unique position and community of readers provide the perfect platform to deliver brands' key messages.
Over the last few years we have invested heavily in our controlled circulation, which has gone through an independent audit by the Audit Bureau of Circulation. We have now been granted an ABC certificate which proves the magazine is distributed to your target audience – drinks buyers around the world. Through subscriptions and controlled circulation, our distribution guarantees the delivery of an advertising campaign to this target audience. No other magazine can guarantee such a readership and offer the best return on your marketing spend.
In addition to the magazine and website, Drinks International hosts a number of events.
The Drinks International Cocktail Challenge
The Cocktail Challenge has built a reputation for being an independent cocktail competition and each year it attracts a high calibre of entries from global brand owners, brand ambassadors and independent bar consultants.
The Drinks International Travel Retail Excellence Awards
The Drinks International Travel Retail Excellence Awards have been created to recognize the importance of the drinks sector in duty-free retailing. They are the only travel retail awards exclusively for drinks. There are nine awards categories and entries are welcomed from all area of the drinks industry – spirits, wines and beers, suppliers and buyers. The awards centre on the annual TFWA World Exhibition in Cannes where the winners will be announced at the Drinks International Travel Retail party.
International Spirits Challenge
The International Spirits Challenge is a global blind-tasting competition. Here an authoritative panel of highly respected spirits experts blind taste spirits brands and award medals to reveal the best spirit from each category. The ISC is a great vehicle for brands to boost their profile through excellent publicity and recognition throughout the drinks industry.
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