Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Martell Mumm Perrier-Jouët, a division of Pernod Ricard, said that the new bottle is meant to reflect Martell’s brand identity and strengthen its status as a premium cognac.
“Our new packaging design for Martell VSOP is a true reflection of the product’s luxurious status and heritage. We believe the sleek and contemporary design and the new striking photography will appeal to current customers and encourage new consumers to purchase this luxury cognac,” said Anne-Claire Rodary, international Communications and marketing director, Martell Mumm Perrier-Jouët.
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