Pernod launches special edition Martell cognac

03 February, 2012

Pernod Ricard has launched a new expression of its Martell cognac to celebrate the 100th anniversary of Martell Cordon Bleu. Cordon Bleu Centenary limited edition has launched in Asia duty free.

The cognac comes with a limited edition wooden case with silver trims and a magnetite opening system. The expression features 100% Borderies cognac blended by Martell’s cellar master Benoit Fil.

Sandrine Tesniere, senior brand manager for Martell at Pernod Ricard Asia duty free, said: “This limited edition bottle celebrates the rich history of the Martell brand whilst updating the expression in a contemporary way.”

The launch is supported by activity in Hong Kong, Malaysia, Taiwan and in Singapore Changi T1, where a hologram video illustrating the history of the brand and its sensory style will be presented. The activation will run until the end of February 2012 or while stocks last.





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Private Collection on parade

Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014.

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