The cognac comes with a limited edition wooden case with silver trims and a magnetite opening system. The expression features 100% Borderies cognac blended by Martell’s cellar master Benoit Fil.
Sandrine Tesniere, senior brand manager for Martell at Pernod Ricard Asia duty free, said: “This limited edition bottle celebrates the rich history of the Martell brand whilst updating the expression in a contemporary way.”
The launch is supported by activity in Hong Kong, Malaysia, Taiwan and in Singapore Changi T1, where a hologram video illustrating the history of the brand and its sensory style will be presented. The activation will run until the end of February 2012 or while stocks last.