This was around six times the volume sales of the next best-selling gin brand, Diageo’s Gordon’s, which sold 3.9m cases. Gordon’s declined 9% between 2011-2012.
Bombay Sapphire sold 2.6m cases in third place in the top-ten gin sellers list, with Pernod Ricard duo Seagrams (2.5m) and Beefeater (2.5) in fourth and fifth.
Diageo’s Tanqueray sold 2m cases while Carew’s Dry from India, also a Diageo brand through United Spirits, sold 1.2m cases.
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