A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
|Download The Millionaires Club PDF here|
Welcome to The Millionaires Club 2013.
The Millionaires’ Club is Drinks International’s ranking of the biggest selling brands in the global spirits industry.
For qualification brands must achieve global sales volumes of 1 million 9-litre cases or more.
This year the list comprises 176 spirits and liqueurs from all corners of the world, with notable brands entering and dropping out of the 2013 list.
Alongside the Full Listing, this year's supplement includes the Market Overview by researcher Intellima and a breakdown of brands by spirits category.
There are sections on the Fastest Growing spirits and the Major Players that operate million-case brands.
For the first time, supplement editor Hamish Smith and Intellima analysts pick out their Ones to Watch for next year, and we speak to vodka powerhouse Synergy about building million-case selling brands.