A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The campaign will air on television and cinemas throughout December in the UK, almost 25 years since the original song hit number four in the UK charts in 1987.
The full length track is available to download on iTunes.
Neil Skinner, marketing manager for Smirnoff GB said: “Crazy, Crazy Nights is a classic song and the ad showcases brilliant original nightlife of which Smirnoff is at the heart. The track will remind the thousands of revellers who attended the Smirnoff Nightlife Exchange Project this year of those ‘Be There’ moments, those special times during a memorable night about which you can say ‘I was there’.”
The Smirnoff Nightlife Exchange Project took place in November and involved the exchange of nightlife experiences in 50 countries around the world.