Żubrówka Biała has gained inclusion into The Millionaires’ Club 2012 after becoming CEDC’s second biggest brand and the world's 83rd largest selling spirit in 2011.
Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.
Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads.
The 2011 World’s 50 Best Bars list has been published, in partnership with sponsor Stolichnaya. This year, New York speakeasy PDT (Please Don’t Tell) took the top spot, with London hotel bars The Connaught and the Artesian in second and third place.
A London speakeasy has been named the best bar in the world, according to an industry poll.
Islay malt whisky, Ardbeg is to launch a second edition of Ardbeg Supernova – SN2010 – to be released on May 31 2010. This limited edition release is 40% more peaty than the distillery’s already heavily peated flagship Ardbeg ten years old.
Diageo is to launch the third batch of its single malt collection whiskies – The Managers’ Choice.