A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The global alcoholic drinks company was worked with ‘salesforce.com’ to create a “a global catalyst for generating ideas”.
The company says: “Innovation, one of the group’s main strategic thrusts, stands at the heart of this project. Open and continuous dialogue, real-time data-sharing, mobile multi-source collaboration and instant messaging are all drivers for this enterprise social network.
“Pernod Ricard Chatter also represents a fantastic melting-pot to enrich the group’s corporate culture, whose fundamental values of conviviality and entrepreneurial spirit already reflect the ethos behind the new tool,” says the company statement.
From the initial decision through to test phase, the network took fewer than six months to build. Pernod Ricard Chatter is said to bring together the group’s 18,800 personnel in a single, cloud-based platform, a domain in which salesforce.com is the world leader.
Pernod Ricard will participate alongside salesforce.com at LeWeb’12, Europe’s largest annual innovation fair, to be held in Paris from 4th to 6th December. http://paris.leweb.co.
Deputy chief executive officer Alexandre Ricard: “Pernod Ricard’s business model is based on the twin pillars of decentralisation, which gives all our subsidiary companies substantial entrepreneurial independence, and conviviality, which means sharing between everyone including the continuous exchange of ideas. Pernod Ricard Chatter was the tool we needed to turn these two aspects into an instant, daily reality for 18,800 colleagues.”