A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Alexander Sichel is the 7thgeneration to join the family-owned company.
Sichel was born in the UK but educated in Bordeaux. He studied for a dual honours degree in International Business and Management at Oxford Brookes College.
He has worked at Sichel’s Bel Air winery in Bordeaux and spent eight months at the Mosswood estate in Margaret River, Australia. At Maison Sichel he will be in sales and a brand ambassador.
President and managing director, Allan Sichel said: “My four brothers and I are very pleased to see the next generation coming into the company. Alexander is one of 14 cousins so we hope to see a few more of the 7th generation joining us. Young people are the life blood of business: they bring new ways of seeing things, they question the status quo and sometimes make life uncomfortable but that’s good.”