Brands Report 2026 launches

02 January, 2026

The Drinks International Brands Report 2026 has officially launched online.

For almost two decades the Brands Report has provided insights into the buying habits of the world’s most influential bars.

To produce the report Drinks International polls bar operators, owners, managers and head bartenders about their buying habits for more than 20 categories of spirits, wine, mixers and beer, collecting information about what sells the most and what brands are trending.

The list isn’t a summary of the world’s bestselling drinks brands but instead a snapshot of the brands that matter in the world’s most celebrated venues.

“The Brands Report remains one of the most important pieces of primary research conducted annually by Drinks International,” said Shay Waterworth, editor of the Brands Report.

“We successfully uncover trends at the very top of the global bar industry and construct the narratives behind them to create a report cherished by the trade.”

For more information on how we conduct the research, click here.





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