Beam opens visitor and global innovation centre

04 October, 2012

Beam Inc.,the leading US premium spirits company, has unveiled its new visitors’ centre – the Jim Beam American Stillhouse– at its flagship distillery in Clermont, Kentucky.

In addition to the Jim Beam American Stillhouse, Beam also opened its new 57,000 square foot Global Innovation Center on the distillery grounds that is said to features state-of-the-art technical, R&D and design labs that will fuel the company’s product development initiatives.

“We aim to deliver 25% of our company’s annual sales growth from new products, and our new Global Innovation Center will help ensure our innovation capabilities remain second to none,” said Beam president and CEO Matt Shattock.

Beam says the opening of the visitor facility and the Global Innovation Center reflects a $30 million multi-year investment.

The company expects to more than double tourism and attract 200,000 guests annually in Clermont. The opening marks Beam’s one-year anniversary as a standalone publicly traded company





Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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