A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Since early 2012 Gerrard held the role of sales director at the Essex-based Barwell & Jones. He will be the first permanent MD at the agency which re-launched as a wine-only bussiness in March.
He has worked in the wine business for over 20 years including senior roles within the PLB Group, HwCg, S&N UK and Waverley TBS.
Barwell & Jones’s portfolio comprises wines from twelve “premium” wineries including Castillo Perelada, Viña Morandé, Miolo and Bodegas Tobia.
According to his employers, “Gerrard has a breadth of commercial sales knowledge and management experience, which will enable him to continue to facilitate the development and future direction of Barwell & Jones”.
Gerrard said: "Over the last few months I have recognised the potential of Barwell & Jones and our portfolio of premium quality wineries. As we embark on this new and exciting era we are investing in the expansion and development of our team to help us achieve our ambitions.
“We will continue to review our portfolio to ensure we have the correct mix of wineries that we are proud to represent and share our desire to develop relationships that engage our customers and consumers."