The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
The beer, which is standard Pilsner Urquell lager, is packaged in a brown glass bottle - echoing the first Pilsner Urquell bottles - and has a swing top closure.
Bottles will be available in 18 of the brand’s 51 global markets from October 5.
The launch coincides with a celebration in the brewery’s hometown of Pilsen, where 10 bespoke 170-litre oak barrels of unfiltered Pilsner Urquell will be also unveiled.
Petr Dvorak, Pilsner Urquell, global brand director said: “We have developed some great initiatives to engage both on and off-trade outlets to mark our 170 year anniversary.
“In addition to the commemorative bottle for off-trade, on-trade will have the opportunity to host their own 170th Anniversary celebrations with limited amount of unfiltered Pilsner Urquell beer provided to selected venues”