Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
The strategy behind the Chivas Regal 12 Year Old Night Magnum is to break into the sort of occasions in the VIP areas of elite bars which are dominated by premium white spirits, particularly vodka and champagnes.
Chivas Regal global brand director James Slack, said: “When people purchase a bottle in an exclusive venue they are either ordering bottle-to-table vodka for the night ahead or champagne to celebrate a moment. The Night Magnum will introduce scotch whisky to these occasions, ensuring increased visibility for Chivas in the premium on-trade environment.”
The 1.5 litre Night Magnum has a metallic finish and a burgundy Chivas Regal emblem. It will be available in more than 30 markets, including China, Brazil, Japan, France and Malaysia.