Bombay Sapphire launches £1.5m glass campaign

09 August, 2012

UK: Bombay Sapphire has launched a balloon glass as part of a £1.5m campaign to help consumers experience the ultimate G&T.

The launch is part of Bombay Sapphire’s strategy to “premiumise the G&T drinking experience”.

The glasses are to be seeded nationwide with over 30,000 glasses going into the on-trade. The launch will be supported by outdoor advertising to encourage the brand’s target 25-34 year old ABC1 audience to try the “Ultimate G&T”.

Consumers can also get their hands on the Balloon Glasses via an off-trade gift with purchase promotion that is running in the convenience channel. By purchasing a large bottle of Bombay Sapphire, consumers can claim to free glasses at www.drinksmadeeasy.co.uk.

Bombay Sapphire is currently experiencing MAT Volume growth of + 16.7% and MAT Value growth of + 30.1%* in the on-trade.

Keywords: bombay sapphire




Comment

Menezes upbeat

Despite some gloomy reactions among city analysts to Diageo’s full year results to June 2015, chief executive Ivan Menezes was very upbeat at his briefing to journalists and city analysts in a top London restaurant today (July 30).

Click for more »

Events

Facebook

Twitter