Brown-Forman rolls out Southern Comfort ad

02 August, 2012

US: Southern Comfort has launched a new ad campaign.  “Whatever’s Comfortable,” has launched digitally via Southern Comfort’s online communities on Facebook and YouTube. 

The ads are to begin airing on national television on Aug 5, with a two week run of 60 second spots – the first in the brand’s history.

The brand has over 500,000 "likes" on Facebook. 

The campaign was created by Southern Comfort's new advertising partner Wieden+Kennedy and the first one called Beach, shows the man pictured walking along a beach

Mark Bacon, SVP, managing director, Southern Comfort, said: “Wieden+Kennedy’s global perspective, passion and insight will enable us to build equity with our core consumer and ensure Southern Comfort meets its ambitious growth objectives. We look forward to collaborating with them for years to come to share our brand’s great heritage with consumers.”

Keywords: southern comfort




Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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