The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
The ads are to begin airing on national television on Aug 5, with a two week run of 60 second spots – the first in the brand’s history.
The brand has over 500,000 "likes" on Facebook.
The campaign was created by Southern Comfort's new advertising partner Wieden+Kennedy and the first one called Beach, shows the man pictured walking along a beach.
Mark Bacon, SVP, managing director, Southern Comfort, said: “Wieden+Kennedy’s global perspective, passion and insight will enable us to build equity with our core consumer and ensure Southern Comfort meets its ambitious growth objectives. We look forward to collaborating with them for years to come to share our brand’s great heritage with consumers.”