Last night in London kilts and headdresses collided as two very distinct worlds united. Its hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantines Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
While most vodkas use heat to remove impurities, Frīs is chilled to -10C (14 F). The process is said to allow impurities to be frozen and extracted. The result is described as a smooth, dynamic vodka that captures the spirit of Scandinavia.
Frīs is also to launch in three new flavours Orange Freeze and Citrus Freeze - available beginning in September and Frīs Whipped Freeze, to be introduced in 2013. Frīs vodka will be available in 375ml, 750ml, 1 litre and 1.75 litre sizes with a suggested retail price of $10.99/750ml; $19.99/1.75 litre.