Absolut introduces freeze-distilled vodka

24 July, 2012

The Absolut Company, part of Pernod Ricard, has relaunched Frïs (pronounced “freeze”), which it claims is the world’s only freeze-distilled vodka.

While most vodkas use heat to remove impurities, Frïs is chilled to -10C (14 F). The process is said to allow impurities to be frozen and extracted. The result is described as a “smooth, dynamic vodka that captures the spirit of Scandinavia”.

Frïs is also to launch in three new flavours – Orange Freeze and Citrus Freeze - available beginning in September and Frïs Whipped Freeze, to be introduced in 2013. Frïs vodka will be available in 375ml, 750ml, 1 litre and 1.75 litre sizes with a suggested retail price of $10.99/750ml; $19.99/1.75 litre.





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David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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