Absolut introduces freeze-distilled vodka

24 July, 2012

The Absolut Company, part of Pernod Ricard, has relaunched Frīs (pronounced “freeze”), which it claims is the world’s only freeze-distilled vodka.

While most vodkas use heat to remove impurities, Frīs is chilled to -10C (14 F). The process is said to allow impurities to be frozen and extracted. The result is described as a “smooth, dynamic vodka that captures the spirit of Scandinavia”.

Frīs is also to launch in three new flavours – Orange Freeze and Citrus Freeze - available beginning in September and Frīs Whipped Freeze, to be introduced in 2013. Frīs vodka will be available in 375ml, 750ml, 1 litre and 1.75 litre sizes with a suggested retail price of $10.99/750ml; $19.99/1.75 litre.





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Private Collection on parade

Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014.

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