A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Van Woerkom has agreed to remain in the role until the end of 2012 or until an appropriate succession is in place.
René Hooft Graafland, Heineken’s chief financial officer said: “I want to thank Floris for his significant contribution to our business over the last seven years. Floris’ leadership, professional knowledge and wide business experience have enabled us to improve significantly our finance organisation and processes. As a member of the executive committee, his leadership of our company-wide cost and cash initiatives has helped deliver more than EUR 1 billion in annualised cost savings and generated significant amounts of additional cash, making Heineken stronger and more competitive.”