A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Maxxium takes over from Eaux de Vie on Monday July 2 .
Cooley senior global marketing manager, Stephen Teeling said: “I would like to thank the team at Eaux de Vie for their hard work. They have played a key role in the success of our brands over recent years.
“Now as part of the Beam portfolio, we are embarking on a new chapter in the history of Cooley Distillery and welcome the partnership with the UK’s leading whisky distributor, Maxxium UK. We look forward to working together to grow the Cooley’s multi award-winning portfolio,” said Teeling.