Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. Their accompanying cocktail creations include the Highland Samba and the Glen Coco.
The Edrington Group, which is part of the Maxxium consortium, says the move follows extensive work with distributors Maxxium UK, and other key market partners, to meet the growing demands for the famous single malt whisky brand.
The 1824 Series is described as having the classic, signature Macallan in style and character, having been 100% matured in oak sherry casks from Spain. It is said to be natural in colour, delivering the full bodied aromas and flavours for which The Macallan is recognised.
Edrington director of malts, Ken Grier, said: “The 1824 Series will introduce a new approach to The Macallan in the UK market for single malt drinkers to enjoy and underlines our ongoing commitment to leading innovation. The move represents a major step in the evolution of The Macallan and we are extremely excited to be introducing this into the UK market first.”
Created by The Macallan whisky maker, Bob Dalgarno, and his team, the first expression in The 1824 Series will be available from September, followed by further expressions in 2013.