Mumm renews F1 podium partnership

20 June, 2012

Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.

As has become the custom over the past decade, a jeroboam of Mumm Cordon Rouge, with its red ribbon, will crown the moment of celebration for the winning drivers at Silverstone’s British Grand Prix on Sunday July 8.

France’s top-selling champagne has been the official champagne of Formula 1 since 2000 and the house is delighted to have extended the sponsorship.

With 20 races around the world, the F1 season has genuine global appeal, attracting more than two billion viewers per annum and extensive press coverage.

The Formula 1 ritual of ‘spraying’ champagne is a fairly recent development, which began accidentally at Le Mans in 1966 when the winner’s bottle popped open, showering the onlookers below.

For those who prefer to sip rather than spray their fine champagne, the wines of Mumm will be poured in the exclusive paddock clubs around the globe.





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