A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
From February, he will be responsible for marketing and distribution in Germany, Eastern Europe, Asia Pacific and Middle East/Africa.
Paolo Dell’Antonio is to continue to be in charge of finance, production, personnel and administration. Marketing and distribution in Western Europe and North andSouth America will now be directed by Michael Volke.
Schrey was most recently managing director marketing and sales and a member of general management at the Theo Müller corporate group.
Jägermeister is marketed in more than 80 countries.