Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
From February, he will be responsible for marketing and distribution in Germany, Eastern Europe, Asia Pacific and Middle East/Africa.
Paolo Dell’Antonio is to continue to be in charge of finance, production, personnel and administration. Marketing and distribution in Western Europe and North andSouth America will now be directed by Michael Volke.
Schrey was most recently managing director marketing and sales and a member of general management at the Theo Müller corporate group.
Jägermeister is marketed in more than 80 countries.