A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The launch took place in India, a strong market for the brand due to the success of †Teacherís Highland Cream, Teacherís 50 Ė 12 Years Old and the recently introduced innovation Teacherís Origin.
In India the 25 Year Old is priced at around 26,230-33,225 rupees depending on the market while it will be available in duty free for $250.
Teacherís Highland Single Malt ranges from 3,900-5,000 rupees and will be priced at $40 in duty free.
Speaking at the global launch of the two expressions in India, Harish Moolchandani, CEO and managing director of Beam India and the Indian sub continent, said: ďTeacherís as a brand outperformed the market and expectations and its elevation to the numero uno position in India has reaffirmed our belief in the understanding we have of the Indian consumer and their requirements.
ďTeacherís 25 Year Old and Teacherís Single Malt are very premium expressions that will help us break through the clutter in the Indian scotch whisky market and offer the finest experiences to whisky aficionados."