The Heineken Facebook fan page currently has over 4.6 million adult users.
Through this agreement, Facebook will provide Heineken with a global marketing platform that reaches millions of people.
Alexis Nasard, chief commercial officer at Heineken said: “As our adult consumers are increasingly spending more time on digital space and social media, it is important that our brands are active in this environment. Our partnership with Facebook is another significant development in our communication strategy as we continue to look for innovative ways for our brands to ignite the digital conversation and connect with our consumers.”
Heineken said it is committed to avoid underage exposure to alcohol and beer marketing and that all content posted by the company’s brands on Facebook is in line with advertising codes and guidelines.