Smirnoff launches new flavours

14 November, 2011

US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose. 

The products are to retail at $12.99 for 75cl. Fluffed Marshmallow is 35% abv and Whipped Cream is 30%abv.

David Tapscott, brand director, Smirnoff, said: “Flavoured vodkas continue to be widely enjoyed by our consumers, which is why we’re consistently adding innovative, high quality flavours to the Smirnoff portfolio.

“We’re confident that the new Whipped Cream and Fluffed Marshmallow flavoured vodkas will be broadly embraced, much like their namesake dessert counterparts.”





Comment

Menezes upbeat

Despite some gloomy reactions among city analysts to Diageo’s full year results to June 2015, chief executive Ivan Menezes was very upbeat at his briefing to journalists and city analysts in a top London restaurant today (July 30).

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