Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
David Tapscott, brand director, Smirnoff vodka, said: “Flavored vodkas are a huge hit with consumers.
“Smirnoff Mango and Peach offer the quality flavoured vodka consumers are seeking, at the affordable price they deserve.”
Suggested serves include mango with citrus soda or lemonade and peach with orange juice or iced tea.
The products will rolll out nationwide in 50mL, 375mL, 750mL, 1L and 1.75L sizes. The suggested retail price for is $16.99 for 750mL.
Diageo has also redesigned its Smirnoff bottles.
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