Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Paul Beavis, managing director of Lanson International UK said the website is a result of three and a half years of research and the level of investment is in “the very high six figures”.
He added: “L‟Académie de Lanson has been launched to inform and engage with all champagne drinkers; from the consumer wishing to explore and understand different styles, to members of the food, drink and hospitality trade who work to stock, serve and recommend a balanced champagne offering, whether it be in an on- or off-premise situation.
“In our eyes, L‟Académie is a continuation of a journey first embarked upon by the Champagne Lanson team in 2008. We identified a notable lack of knowledge about champagne in comparison to still wines and a desire to learn more. Education and information has been a core part of our communication ever since and L‟Académie de Lanson is an extension of this.”
Beavis said Lanson as a brand is “more concerned with taste than with beautiful women draped on cars.”
Visit the website at www.lacademiedelanson.com
Related articles:
