Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The Malibu U Choose campaign, which ran during December, saw fans of the drink vote between Citrus, Cranberry-Cherry and Mint flavours on Facebook and via text message.
Cranberry-Cherry received 62% of the vote and now joins the Malibu liqueur portfolio of Coconut, Pineapple, Mango, Passion Fruit, Tropical Banana and Melon.
Malibu Cranberry-Cherry will be available in US retail during May and is priced at $9.99 for 75cl.
Sheila Senhouse, brand manager for Malibu at Pernod Ricard USA said: “We are busy preparing for the launch of Malibu Cranberry-Cherry, a great-tasting new flavour that fits perfectly in our growing family of refreshing and vibrant Malibu flavours.
“Engaging our consumers online and via their mobile devices has proven to be a dynamic and effective way to communicate and interact with them.”
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