It is not every day you get to try a whisky that is going to cost a punter Ł100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & So...
The new blend includes saffron from Spain, myrrh from Ethiopia, ginger from India and bergamot from Calabria, Italy.
Dolce & Gabbana designed the packaging, which features a black gift box with the Martini logo and a gold plaque framing the Dolce & Gabbana boutique sign. The bottle is opaque gold.
The product is to retail at €23 in duty free.
Trent Russell, global marketing director, Bacardi Travel Retail Division, said: “The exact composition of the Martini Gold recipe is a secret only know to the artisan who crafted it. The visual campaign and consumer sampling promotion will bring a new level of glamour and sophistication to travel retail, the perfect shop window for exposing this super-premium expression to discerning shoppers.”
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