We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
The new flavour – pineapple - joins blueberry, cherry, citrus, coconut, cranberry, espresso, fruit punch, grape, lime, mango, orange, peach, pink lemonade, pomegranate, raspberry, sour apple, strawberry, sweet tea, vanilla and watermelon.
All of the Burnett’s vodkas are quadruple distilled and triple filtered.
Reid Hafer, senior brand manager, said: “With the addition of pineapple to the flavoured vodka line we are able to expand the brand portfolio without cannibalising existing flavours.”
The new product will be available throughout the US in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The suggested retail price is $9.99 for 750ml.
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