Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Sonnemans joins Beelgara after spending 18 months as global brand manager for Lisa McGuigan’s Tempus Two Winery. He has experience in sales and marketing in the European Wine market, having worked for BRL Hardy in The Netherlands (2001–2003) and then Hardy’s importer and distributor, Groupe LFE (2003-2008), as marketing manager.
Sonnemans’ mission is “to bring Beelgara’s brands to Europe and find the right distribution partners to grow the business based on a clear channel strategy and with the right support.”
J Sonnemans has just returned from the winery where he spent some time assisting with the 2010 vintage.
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