ISTOCK.COM/ EWG3D

World Class Global Final moves to Scotland

23 April, 2026

Diageo World Class has announced the 2026 global final will no longer take place in Dubai as conflict continues to disrupt the region. 

Taking to Instagram, World Class announced in a statement: “Given the current situation in the region, we have taken the difficult decision to relocate. 

We felt a change of location was necessary to ensure the event can go ahead safely and as planned. Though we are going somewhere new, we remain committed to our team and our partners in Dubai we will bring World Class back to the city in 2027, to support the region’s hospitality industry and when we can host the event to its full potential. 

Diageo said more details would follow, but that the final would be going ahead with the same finalists and judges in Scotland. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The bar industry community is dead

Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations

Instagram

Facebook