Hoxton partners with Maverick Drinks

11 November, 2025

East London spirits brand Hoxton has announced a new distribution partnership with Atom Group.

The move will see Maverick Drinks, part of Atom Group, distribute Hoxton’s portfolio nationwide, including online retailers such as Master of Malt, Amazon and The Whisky Exchange. 

“Partnering with Maverick Drinks is an exciting new chapter for Hoxton. They understand quality, they understand reach, and they understand what makes a brand like Hoxton different. Together we’re going to get our flavour-driven creations into even more hands across the UK and beyond,” said Hoxton founder Gerry Calabrese.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Is the golden era of cocktail competitions over?

Danil Nevsky and Laura Grassulini discuss the current landscape of cocktail competitions – and what comes next

Instagram

Facebook