It is not every day you get to try a whisky that is going to cost a punter £100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & So...
Gallo launches a film club
Gallo Family Vineyards, the Californian wine producer, has launched the Gallo Film Club.
Absolut London makes timely arrival
Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.
Vin de France wines selected
Anivin de France, the organisation responsible for promoting the Vin de France segment, has announced that 73 wines have been selected to represent the category in 2012.
UK: The Drinks Company launches Stroh Jagertee
The Austrian spiced rum, Stroh Jagertee, is about to be launched in the UK by The Drinks Company.
Jameson goes global for St Patrick's Day
Irish Distillers has announced its St Patrick's Day plans for Jameson.
Arran's The Eagle lands in global markets
Scotch whisky producer Isle of Arran Distillers has furthered its Icons of Arran series with the launch of The Eagle.
UK: Pernod rolls out new Brancott design
Pernod Ricard is rolling out the new design of its Brancott Estate wine brand in the UK.
Patrón Spirits takes XO Café to China
Patrón Spirits International will introduce its XO Café variant to China following an agreement with the Shanghai-based Telford Wine & Spirits.
Perthshire Raspberry Edinburgh Gin launches in UK
The Spencerfield Spirit Company has launched a Perthshire Raspberry edition of its Edinburgh Gin brand to the UK.
Heineken refreshes James Bond
Heineken has announced that it has extended its 15-year partnership with the James Bond franchise.
Gordon & McPhail bottles Jubilee whisky
UK: Gordon and MacPhail has bottled a 60 year old Glen Grant whisky to mark the Queen’s Diamond Jubilee.
New Johnnie Walker whisky to celebrate Queen’s accession
An especially crafted blend of rare malt and grain scotch whiskies, distilled in and maturing since 1952, is being bottled today to celebrate the Queen’s accession to the British throne 60 ago today.
Beam launches new Courvoisier cognac
Beam has launched a new cognac in the US, under the Courvoisier brand.
Pernod launches special edition Martell cognac
Pernod Ricard has launched a new expression of its Martell cognac to celebrate the 100th anniversary of Martell Cordon Bleu. Cordon Bleu Centenary limited edition has launched in Asia duty free.
Adnams adds Morello Cherry Liqueur to the mix
English brewer and distiller, Adnams, has added Morello Cherry Liqueur to its range.
Luxardo sambuca launches Pear and Cola to the UK
Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.
Chase and Mangrove go separate ways
UK spirits and liqueur agency, Mangrove, will no longer distribute Chase Distillery products.
US: Pernod rolls out Aberlour non-chill filtered whisky
Pernod Ricard USA is set to launch Aberlour 12 year old non-chill filtered in the US, following its introduction in France earlier this year.
Ireland: Longueville House Cider launches
County Cork-based hotel, Longueville House, has launched a premium cider to the Irish market.
Michel Roux launches wine
London chef Michel Roux Jr has joined forces with French wine maker Michel Chapoutier to create wines named after Roux’s restaurant Le Gavroche.
Seismic shift in South American wines
There has been a seismic shift in the Chilean and Argentinian wine industries, according to some leading experts.
Angus Dundee launches regional whisky range
Angus Dundee distillers has launched a range of whiskies under the Charles Hamilton brand.
Nomacorc launches closure for aging wine
Nomacorc has launched Select 100, a closure for fragile wines and full bodied red wines that requiring extended aging.
Glenfiddich launches double-matured whisky
William Grant has launched a new expression of its Glenfiddich whisky brand: Glenfiddich Malt Master’s Edition.
Australian Vintage recruits major UK multiple buyer
Australian Vintage has recruited the senior buyer of one of the UK’s major multiple retailers.
Beam completes Cooley purchase
US-based Beam has completed the acquisition of Ireland's Cooley Distillery.
Plymouth is re-positioned as a super premium-plus gin
Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.
Bacardi to launch $2000 anniversary rum
Bacardi Limited is planning a raft of activity to celebrate its 150th birthday. Besides parties and commemorative gifts, the company is to launch a $2,000 limited-edition decanter of "rare" Bacardi rum.
Kammerling's becomes Kamm & Sons
Ginseng spirit brand owner Alex Kammerling is to rebrand his drink following a “legal issue” with German brand Kuemmerling.
Beefeater ‘Forever London’ pack to hit UK shelves
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
Russia: CEDC/La Martiniquaise deal commences
Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.
US: Pernod launches Hiram Walker Watermelon schnapps
Pernod Ricard USA is set to extend its Hiram Walker line with the launch of Watermelon Sour Schnapps.
Stoli looks to Brand New Day in the Netherlands
SPI Group has announced A Brand New Day Drinks Company will distribute the Stolichnaya portfolio in the Netherlands, taking over from International Marques.
US: Skyy Spirits becomes Campari America
Skyy Spirits, the wholly owned subsidiary of Davide Campari-Milano is to change its public identity in the US, Canada, and Puerto Rico to Campari America.
Monin tours UK to celebrate centenary
French syrup maker Monin will celebrate its 100th anniversary this year by embarking on a UK cocktail tour.
Glenmorangie Artein added to Private Edition range
The Glenmorangie Company has announced the global launch of Artein, the third release of the Glenmorangie Private Edition range.
Pernod pairs Jacob's Creek with Andre Agassi
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
Pernod rolls out Redbreast 12 Cask Strength to US
Pernod Ricard will release Irish whiskey Redbreast 12 Cask Strength to the US in February, following the expression’s September launch to Ireland, Germany and France.
UK: Chase & Rhubarb joins Cupid's armoury
UK-based vodka and gin producer, Chase Distillery, has released a limited edition potato vodka and rhubarb liqueur for Valentine's day.
Rémy launches new VSOP
Rémy Martin is to introduce a new expression of its VSOP cognac for the European market. VSOP Mature Cask Finish is to replace VSOP in Europe, while the rest of the world will continue to receive the original VSOP cognac.
Pernod targets US for Absolut Gräpevine and Miami
Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.
Findlater to distribute Stolichnaya in Ireland
The SPI Group has announced a new distribution agreement with Findlater Wine and Spirit Group to distribute the Stolichnaya vodka portfolio in Ireland.
Bacardi announces UK Legacy competition finalists
Bacardi has announced the finalists of the UK heat of its global Legacy Cocktail Competition.
Beam launches 'super premium' Teacher's from India
Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.
Stoli launches The Himalayan Edition
Stolichnaya vodka has launched The Himalayan Edition, the first release of its new Pristine Water Series.
Russia: Label 5 to be distributed by CEDC
La Martiniquaise, the French spirits group, has announced that, Russian Alcohol Group the Russian subsidiary of CEDC, will be the exclusive distributor of Label 5 scotch whisky in Russia from January. Label 5 claims to be the fast-growing tenth largest worldwide scotch brand.
Diageo eyes Guinness supremacy in Africa
Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.
Bowmore Tempest No. 3 launches
Morrison Bowmore has launched Bowmore Tempest Small Batch Release No. 3 to global markets.
Buffalo Trace experiments with rice and oats
Buffalo Trace Distillery has launched its last ‘experimental’ bourbons of the year with the release of rice and an oat-based expressions.
Nicolas Feuillatte toasts best ever year
Champagne Nicolas Feuillatte achieved its highest volume sales in 2011, says the brand’s Caroline Defaut.
Heineken strengthens ties with Facebook
Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world.
Dom Pérignon unveils 2003 vintage
Dom Pérignon has announced the global launch of its 2003 vintage, the champagne house’s first since last year's 2002 release.
Treasury appoints Penfolds MD
Treasury Wine Estates has announced the appointment of Gary Burnand as managing director of Penfolds, effective March 2012.
UK: Linton Park launches "coffee Cabernet"
South African winery Linton Park has launched a Cabernet Sauvignon with a “pronounced coffee flavour” to the UK market.
Beefeater 24 toasts Sweetapple's Gin & Tea
Pernod Ricard brand Beefeater has crowned the champion of its Beefeater 24 Gin & Tea international cocktail competition.
Smirnoff releases Kiss cover
Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads.
Peroni to gain from craft's rise, says brand director
The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.
Amrut imports port barrels for Portonova release
Indian malt whisky brand Amrut has launched a whisky matured in port barrels, named Portonova, to global markets.
Darroze releases seven armagnacs
Bas-Armagnac Francis Darroze has launched Les Grands Assemblages, a seven-strong range of armagnacs to global markets.
The Dalmore releases 1995 vintage to the UK
The Dalmore has released a 1995 vintage, exclusively available at UK retailer The Whisky Shop.
Master of Malt launches blogger blend St Isidore
Following a collaboration with whisky bloggers and journalists, Master of Malt has released St Isidore.
Vineyard in Dublin
McGuigan Wines, the major Australian wine producer, is to create an “urban vineyard” in Dublin this summer.
Whyte & Mackay releases Glayva for Christmas
Whyte & Mackay has released 150 bottles of Glayva, a 35% ABV whisky liqueur made from Scotch malt whisky, spices, tangerines, cinnamon, almonds and honey.
Penfolds launches Bin 620 in Shanghai
Penfolds has launched Bin 620 Coonawarra Cabernet Shiraz to global markets, the first release of the ‘special bin’ since 1966.
Editors have say in The Glenrothes' expressions
Berry Bros & Rudd Spirits has teamed up with a group of journalists to launch two single casks of The Glenrothes whisky, named Editors’ Casks.
Marqués de Riscal holds historic auction in Beijing
The major Rioja producer, Marqués de Riscal, has held a charity auction in Beijing of 100 vintages dating from 1862 to 2005.
UK: Jura extends line with Elixir
Jura distillery has today launched Jura Elixir to the UK market in time for Christmas.
Madonna and Smirnoff combine in Nightlife Exchange
Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.
The Glenlivet launches 31 year old whisky
Chivas Brothers has launched The Glenlivet Cellar Collection 1980. The whisky was drawn from three first-fill American oak casks and there are only 500 bottles available.
Innis & Gunn goes Irish in stout move
Scottish brewer Innis & Gunn has made its first foray into stout beer and Irish whiskey barrel-maturation with its latest beer, Irish Whiskey Cask.
Smirnoff launches new flavours
US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose.
Bell's whisky gets £1.35m push
UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.
Jameson teams up with Kevin Spacey
World number one Irish whiskey, Jameson, is teaming up with film actor Kevin Spacey and his production company to launch a short film competition to discover talented screenwriters and directors from Russia, South Africa and the US.
Bacardi plays Rafa Nadal
Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.
Wm Grant launches The Balvenie Forty
The Balvenie has launched a 40 year old whisky. The Balvenie Forty is said to be the “result of the marriage of some of The Balvenie’s rarest whiskies”. The whisky was created by malt master David Stewart and costs £2,500 a bottle.
Buffalo Trace launches vodka distilled 159 times
US: Buffalo Trace has released a vodka that has been distilled 159 times.
Master of Malt reveals Rumbullion
Online spirits retailer Master of Malt has released Rumbullion, an “old-fashioned“ rum under its Professor Cornelius Ampleforth brand.
World of Patria releases Wemyss range
World of Patria has launched a new line of single cask malt whiskies under its brand Wemyss to European, Asian and travel retail markets.
Balblair in double-vintage release
Inver House Distillers yesterday announced the global release of Balblair vintages 1992 and '01 from the newly-opened visitor centre at the brand's Highland distillery.
UK: Brugal Blanco Especial launches
Dominican Republic-produced Brugal has launched white rum Blanco Especial to the UK.
Bruce Willis vodka rolls out new flavours
US: Polish vodka brand Sobieski is to launch three new flavours in the US. Espresso, Cynamon and Bizon Grass are to be imported and marketed by Imperial Brands.
Finlandia cocktail comp open for entries
Entries are now being taken for the 14th annual International Finlandia Vodka Cup. The final is to be held on February 1, 2012 and the prize fund is $25,000.
Halewood goes Down Under with Crabbie’s
The UK's Crabbie’s Alcoholic Ginger Beer has touched down in Australia in the first stage of a planned global roll out.
Jameson on course to hit 1.4m cases in the US
Pernod Ricard's new intenational brand development director says that it's number one Irish whiskey brand, Jameson, is on course to meet it's forecast of hitting 1.4 million cases in the US within the next year.
Pernod and Ne-Yo join forces for Malibu Red
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
Irish Distillers launches Jameson Black Barrel
Irish Distillers launched the latest expression of its leading Irish whiskey brand, Jameson, in a 'softly softly' roll out in Brooklyn last night.
Mack revamps and extends Arctic Beer series
Norwegian beverage company Mack has redesigned and extended its Arctic Beer series.
South Africa: Olmeca tequila launches chocolate liqueur
Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.
Budweiser extends FIFA sponsorship
Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar.
Ballantine's whisky gets festive
Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.
UK: Accolade gives Ginger Joe £2m push
UK: Accolade Wines is investing £2m in marketing its Stone’s Ginger Joe brand. The alcoholic ginger beer is to receive a £2m multimedia push which includes national print and online advertising, along with social media marketing.
Whisky Bible names Old Pulteney world's best
Scotch single malt, Old Pulteney 21 year old, has been named World Whisky of the Year in the latest edition of Jim Murray’s Whisky Bible.
AXA Millesimes creates Sauternes for "younger market"
AXA Millesimes has released the 2009 Sauternes, Les Lions de Suduiraut, to global markets.
Lanson Extra Age Rosé released
Lanson International has launched Lanson Extra Age Rosé to global markets.
Master of Malt launches yesteryear expression
Online spirits merchant Master of Malt has extended its line of yesteryear spirit-based expressions with the launch of Proprietary Barley Spirit Drink.
Sazerac serves up new Wave of flavours
Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.
English wines have come of age
English wines have come of age – Georg Riedel has chosen suitable stemware for their wines.
Diplomatico Ambassador takes up European residence
Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London.
The head of the consortium that protects Prosecco sparkling Italian wine from Conegliano Valdobbiadene is to address delegates at the International Sparkling Wine Symposium (ISWS), which takes place at Denbies wine estate in the UK on November 1-2.
New look Martell VSOP
Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.
Nomacorc announces software to match closure to wine type
Nomacorc, the leading alternative wine closure producer, has announced the introduction of NomaSelector, which is software that recommends a closure tailored for a specific wine.
Tetra Pak unveils new environmentally friendly carton
Tetra Pak, the carton manufacturer, has introduced a new carton that claims to be easier to use, reduced cost and strong environmental credentials.
Gallo launches nail wraps that smell of merlot rosé
Gallo Family Vineyards has announced a partnership to launch the world’s first-ever scented nail wrap.
New look for UK-destined Bud cans
Budweiser has revamped its cans in the UK, with a red 'bowtie' sitting behind the Budweiser logo on the new-look version.
US: Patrón backs Ultimat in $8m push
Patrón Spirits has invested $8m in a US-facing marketing campaign for its Polish-produced, 'ultra-premium' Ultimat vodka.
Malibu launches snow globe bottle in UK
Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.
Effect of deep discounting is on the wane in the UK
Deep discounting on wine by UK retailers may be having less impact on consumer behaviour, according to a new report
Armagnac has lit its alambics
The Bureau National Interprofessionnel de l’Armagnac (BNIA) has reported that distillation in the region – ‘La Flamme de l’Armagnac’ - commenced yesterday (October 5).
UK: Adnams releases 'winter warming' liqueurs
English brewery and distillery, Adnams, has added the limited edition Sloe Gin and Winter Spiced Liqueur to its range of spirits and liqueurs.
US/Jamaica: Red Stripe production goes to US
US: Diageo is to move the production of its Jamaican beer brand Red Stripe from Jamaica to the US, beginning in 2012. The move relates only to Red Stripe in the US and Pennsylvania-based City Brewing is to handle US production.
US: Russian Standard rolls out Gold
Russian Standard has launched its Gold vodka in the US. The vodka is to retail for $45.00 and the company is hoping it will be purchased as a gift item during holiday season.
Buffalo Trace launches 2011 Antique Collection whiskeys
UK: Hi-Spirits is set to launch the Buffalo Trace Distillery 2011 Antique Collection this month.
Innis & Gunn in Highland fling
Scottish brewer Innis & Gunn has released the limited edition Highland Cask to the UK, US and Canada.
Pernod turns to Absolut Mode
Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.
Boozeberries goes to Turkey
Northern Irish liqueur producer Boozeberries has won its first export business. The berry-based liqueurs are now available in Turkey after the company struck a distribution deal with Vodkar Ickler in Istanbul.
Smirnoff releases Nightlife Exchange Project bottles
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
EXCLUSIVE: SABMiller launches Peroni and Mario Biondi ad
SABMiller has launched a new global advertising campaign for Peroni Nastro Azzurro, featuring Italian singer Mario Biondi.
Craft Japanese whisky launched
The first whisky from Japanese craft distillery Chichibu has been launched. Chichibu The First is three years old, 61.8% abv and limited to 7,400 bottles. The whisky is not chill-filtered.
Diageo launches social media campaign
Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.
Ara Wines launches One Estate in UK
New Zealand’s Ara Wines has launched One Estate, a sparkling wine made from 100% Sauvignon Blanc, in the UK.
Martini targets next generation
Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.
A rare demijohn of Cognac Frapin sells for €15,000
A five-litre demijohn of 1985 Cognac Frapin has sold for €15,000 at a charity auction.
Smirnoff goes for Gold
Diageo has launched a cinnamon spiced vodka in travel retail.
Latest Budweiser trademark dispute resolved
UK: AB InBev and Budějovický Budvar can continue to use the Budweiser name simultaneously.
Tullamore Dew in multi-million dollar investment
William Grant & Sons, the independent, family-owned scotch whisky producer, used the TFWA Cannes exhibition today (September 20) to announce a “multi-million dollar investment” in the Irish whiskey brand, Tullamore Dew which it bought last year.
The Macallan unveils fourth Lalique decanter
The Macallan unveiled the latest limited edition Lalique decanter at the TFWA Cannes show today (September 20).
DJ designs Olmeca tequila bottle
Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.
Baileys Biscotti ready for UK launch
Diageo has announced the launch of Baileys Biscotti to the UK.
Symington to relaunch Cockburn's port
Symington Family Estates is to relaunch its Cockburn’s port brand.
Nemiroff launches Distinct "eco-vodka"
Nemiroff Company has made its first step into eco-friendly spirits with the launch of Nemiroff Distinct, a vodka flavoured with aloe.
Gemini to look after Cherry Heering and Xanté
Gemini Spirits & Wine, which claims to be the fastest growing spirits and specialty brand development company in the US, is to become the exclusive US importer of the Peter Heering and Xanté brands.
Belvedere launches charity edition
Belvedere has launched a new vodka in partnership with (RED) to raise proceeds for charity.
Jacquesson releases single-vineyard champagnes
Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.
The Decanter World Wine Awards announced
The Decanter World Wine Awards 2011 were held last night at the Royal Opera House in London.
Wines of Chile chief reaffirms importance of tastings
As the tastings season gets under way in London with Wines of Chile’s annual tasting today (September 7), its director Europe reaffirms the importance of conducting tastings.
International Wine Challenge awards are announced
The International Wine Challenge announced its winners last night at the Hilton hotel in London
Nomacorc registers double-digit growth
US-based synthetic closure brand, Nomacorc, has announced it registered 10% year-on-year growth during Q1 and Q2 of 2011.
Absolut reports 6% growth
Absolut Vodka, part of the Pernod Ricard group, has revealed that its annual sales value and volume grew by 6% during the period July 1 2010 to June 30 2011.
World's Most Admired Wine Brands is published
Drinks International has launched the World’s Most Admired Wine Brands, a comprehensive industry poll of the world's best regarded wine.
Rémy sets the Standard
Rémy Cointreau Global Travel Retail (GTR) is attempting to raise awareness of vodka brand Russian Standard, with its new campaign Vodka As It Should Be.
Grupo Codorníu extends Raimat line
Grupo Codorníu has extended its Raimat range of wines with the addition of Castell de Raimat Xarel.lo-Chardonnay and Castell de Raimat Chardonnay Barrica.
Buffalo Trace primed for Antique release
Kentucky-based bourbon company, Buffalo Trace Distillery, has announced the September release of its 2011 Antique Collection.
Beam launches Teacher's Origin whisky
Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.
Laphroaig PX to launch in GTR as Triple Wood rolls out
Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.
Group Toorank launches Sloane’s Gin
Netherlands-based distillery, Group Toorank, has launched Sloane’s Gin to the UK market.
Canada: Beam launches cognac with age declaration
Canada: Beam Global has launched two cognacs with declared age statements. According to the company, the two marques are the “first cognacs available from any of the four major cognac makers to display a declared age statement”.
Poliakov goes red
French vodka brand Poliakov has extended its line in the European on-trade to include a ‘red fruit’ liqueur.
Madonna joins Smirnoff 'Nightlife' campaign
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Jura knocks up £10k cask competition
Isle of Jura has announced it will give whisky consumers the chance to own a cask of scotch worth £10,000.
US: Heineken launches Amstel wheat beer
US: Heineken USA is to launch Amstel Wheat Bier in the US. The brand joins Amstel Light.
Patron ramps up marketing in South Africa
South Africa: Patron has launched its first billboard campaign outside of the US.
US: Heaven Hill hires Randy Rain
Kentucky-based Heaven Hill Distilleries has added Randy R Rain to its sales team as southwest regional manager.
Lataille lands UK Olmeca role
Pernod Ricard has appointed bartender and 'tequila expert' Matthias Lataille as UK ambassador for Olmeca Altos.
UK: Alesha Dixon made FirstCape ambassador
Singer and TV personality Alesha Dixon has been appointed UK brand ambassador for FirstCape’s Café Collection range.
US: Pernod launches Malibu Black
US: Pernod Ricard is to launch a 70 proof spirit drink (35%abv) under the Malibu brand.
UK: Botran rum set for October launch
UK: Distillnation is to import Botran rum into the UK market. The Guatemalan rum comes in two styles – Botran Reserva, a blend of rums aged between five and 15 years and Botran Solera 1893, rum aged between five and 18 years. They are to retail at £35 and £45 respectively.
Accolade launches low alcohol wine
Accolade Wines has launched a low alcohol wine under the Stowells brand. Stowells Light is 5.5% abv and a 125ml glass contains one unit of alcohol and 56 calories.
US: Pernod launches Hiram Walker Caramel Apple
US: Pernod Ricard USA has launched a caramel and apple-flavoured liqueur under its Hiram Walker brand. Hiram Walker Caramel Apple is 30 proof (15%abv) and will be available in 750ml and 50 ml sizes for a suggested retail price of US$9.99 (for 750ml).
Bacardi trials Bombay Sapphire East
Bacardi USA has announced plans to trial a new gin, Bombay Sapphire East, in the US on and off-trade.
UK: Belvedere vodka gets new brand manager
Moët Hennessy UK has appointed Nick Ambridge to the role of senior brand manager for its Belvedere vodka brand.
UK: Diageo launches Zwack liqueur
UK: Diageo is to launch Hungarian herbal liqueur Zwack into the UK market. The bitter liqueur is made with over 40 different herbs and spices and it will be available through Matthew Clark. The launch is on-trade exclusive and Diageo suggested drinking 40%abv Zwack as a chilled shot.
Diageo unveils Captain campaign
Diageo has launched a global, multi-media marketing campaign for its Captain Morgan rum-based brand.
Buffalo Trace extends un-aged line
Buffalo Trace has launched two un-aged bourbons, White Dog Wheated Mash and White Dog Rye Mash.
US: Stoli to launch Chocolat Razberi vodka
US: Stolichnaya has launched a chocolate raspberry flavoured vodka.
US/UK: Bacardi launches spiced rum
Bacardi is to launch a spiced rum-based drink called Bacardi OakHeart, from September. The company is to spend £3m on marketing the product in the UK.
The first ever alcoholic foam
Maxxium UK and Dutch distiller Lucas Bols are claiming a world’s first with the launch of an alcoholic foam for dressing and finishing off cocktails.
UK: Grant's ready for RTD releases
Grant’s scotch has entered the 'ready to drink' (RTD) market with a whisky and cola pre-mixed can.
Mako Vodka makes US splash
Mako Vodka, a nautically themed spirit made using water from “ice-age aquifers” has launched to selected states in the US.
US: Bacardi wins latest Havana Club fight
The US Court of Appeals has ruled unanimously in favour of Bacardi in connection with its packaging and marketing of Havana Club rum in the US.
StarBev eyes international expansion for Staropramen
StarBev has announced ‘significant investments’ in its Staropramen brand, as it eyes international expansion.
Enigma to dispel absinthe myths
Liqueurs de France has rolled out the launch of its Enigma absinthe range to the UK, in a bid to change consumer perceptions of the spirit.
US: Lucky Dog emerges from Rocky Mountains
Lucky Dog Vodka, a ‘premium’, ‘handcrafted’ vodka from the Rocky Mountains, has launched in the US.
Badet Clement adds Rolle to 'rare' range
Badet Clement has added Rolle to its Les Jamelles Rare & Antique range, a five-strong collection of “heritage, forgotten, or little-known” varietals from the south of France.
Suntory releases bourbon-aged whiskies
Suntory has launched two bourbon barrel-aged expressions, under its Yamazaki and Hakushu brands.
£75K Château d’Yquem breaks record
A bottle of 1811 Château d’Yquem has been sold for £75,000, setting a Guinness world record.
UK: Brancott releases sparkling
Pernod Ricard's New Zealand-based wine brand Brancott Estate has released a sparkling Sauvignon Blanc.
Constellation appoints new board member
Constellation Brands has added Keith Wandell, president and chief executive officer of Harley- Davidson to its board.
UK: Staropramen moves to Carlsberg
Carlsberg UK is to add Staropramen to its portfolio.
Highland Park goes to the dark side
Scotch brand Highland Park has introduced Earl Haakon, the third and final bottling of its limited edition Magnus Series.
Eristoff vodka goes for Gold
Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.
Moët chalks up the vintages
Moët & Chandon has created a new identity for its Grand Vintage champagne labels.
UK: Sourz in summer fruit push
Sourz, Maxxium UK’s liqueur brand, has announced a summer marketing push for its Raspberry flavour, invloving a TV advertising campaign and partnership with MTV.
Monin in Sweet and Sour launch
Monin has launched Sweet and Sour, a cocktail syrup for the on-trade.
Glenmorangie launches £2500 whisky
The Glenmorangie Company has released a £2,500 whisky matured in Chateau d’Yquem sauternes casks.
Diageo launches £15m Tanqueray campaign
Diageo has launched a £15m global campaign for its Tanqueray gin brand.
Pilsner Urquell closes on 90,000 litres at The Open
Czech lager brand Pilsner Urquell poured an estimated 90,000 litres of beer during the 2011 Open Championship in Kent, UK.
Pernod launches Malibu pre-mixes
UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.
US: WJ Deutsch partners Adult Chocolate Milk company
US: Supplier WJ Deutsch & Sons is to form a joint venture with Adult Beverage Company (ABC). ABC recently created the Adult Chocolate Milk brand.
Campari quadruples Aperol sales
Campari's Italian aperitif brand Aperol is going from strength to strength according to its owners.
US: Diageo and Pharrell launch cream liqueur
US: Diageo has launched a vodka-based cream liqueur in partnership with hip-hop musician Pharrell Williams.
UK: Codorniu rioja makes TV debut
UK: Grupo Codorniu’s rioja brand Vina Pomal is to make its television debut this summer.
Santana strikes chord with Casa Noble tequila
Carlos Santana has become joint owner of Casa Noble tequila in Mexico.
Absolut draws a Blank
Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.
EPI completes Piper-Heidsieck purchase
Rémy Cointreau has completed the sale of all the shares in Piper-Heidsieck-Compagnie Champenoise to the EPI Group (Européenne de Participations Industrielles).
Brown-Forman lands Appleton distribution deal
J Wray & Nephew has appointed Brown-Forman as the exclusive distributor of Appleton Jamaica Rum brands in Mexico.
Millionaires Club 2011 is published
Drinks International and Euromonitor International have published the Millionaires Club 2011. The report lists spirits brands that sell over one million nine-litre cases. A record 172 brands feature in this year’s edition and figures are based on 2010 sales volumes.
Gin Mare Cocktail Competition UK winners
The UK heat of the Gin Mare cocktail Competition took place this week at the Imbibe show in London.
Auchentoshan has two new expressions
Morrison Bowmore has unveiled two new Auchentoshan expressions. 1999 Bordeaux Cask Matured and Valinch, a small batch release of the Classic expression bottled at cask strength and non-chill filtered.
US: Cinnamon Spice joins Kahlúa range
Pernod Ricard USA has announced it will add to its Kahlúa coffee liqueurs range with the launch of Cinnamon Spice.
Brown-Forman buys Maximus vodka
Brown-Forman has acquired the Maximus vodka brand from Altia. Terms of the transaction were not disclosed.
Heineken teams up with Google
Heineken and Google have announced an advertising partnership which will begin with the launch of worldwide digital campaigns on YouTube and mobile phones.
Wild Turkey doubles capacity
Gruppo Campari has invested $50 million to double the capacity of its Wild Turkey whiskey distillery.
Fussigny launches vintage range
A de Fussigny Cognac has announced the launch of four new vintage expressions at Vinexpo in Bordeaux.
US: Diageo has appointed Southern Wine & Spirits of America as its distributor in control states.
Remy launches Louis XIII jeroboam
Remy Martin has launched its Louis XIII cognac in a jeroboam decanter. The new format has a £16,000 price tag and there are 100 jeroboams available.
One hundred per cent Islay single malt whisky
Kilchoman, the small “farm distillery” on the famous scotch island of Islay, has unveiled a single malt whisky which it claims is the first 100% Islay-only whisky in more than 100 years.
Aspall invests £4m and restructures business
UK cider producer Aspall is to restructure its business and invest £4m following “40% volume growth” last year.
A de Fussigny releases XO 24 Carats
A de Fussigny cognac has released XO 24 Carats Grand Champagne to North America, Europe, Asia and duty free.
Chivas launches $200,000 whisky
Chivas Brothers has launched a US$200,000 whisky as a tribute to the oldest crown jewels in Britain - the Honours of Scotland.
Heaven Hill launches new liqueur
US: Heaven Hill has launched a liqueur called Hpnotiq Harmonie. The new product is an infusion of French vodka, natural fruits, flowers, and cognac. The mix includes berries, violets and lavender.
Isle of Arran Distillers has launched a limited edition scotch in collaboration with conservation charity, the National Trust for Scotland.
Buffalo Trace offers Millenium Barrel to charity
Buffalo Trace Distillery has offered the entire 174-bottle release of its Millennium Barrel expression to US charities for auctioning.
Duvel swaps Green for Single Fermentation
Belgiun beer Duvel Green has been renamed Duvel Single Fermentation, in a bid to ease consumer understanding.
Diageo to take controlling stake in Zacapa rum
Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.
Berry Bros to roll out The Glenrothes 1995
Berry Bros & Rudd Spirits has released The Glenrothes 1995 Vintage to international markets following its launch at Whisky Live Tokyo in February.
Chivas launches new Beefeater gin
Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.
Ardbeg to launch Alligator expression
Ardbeg has announced the September launch of its new limited release, Ardbeg Alligator, to Europe, Asia and the US.
Beam launches Courvoisier Rosé
US: Beam Global and Courvoisier cognac have launched Courvoisier Rosé. The liqueur is a blend of Courvoisier cognac and French 'red wine grapes'. The flavour profile is said to feature "notes of blackberry, blackcurrant and a touch of cherry, complemented by vanilla, honey and vine-peach flavours". The 36 proof liquid (18%abv) is best served chilled or on ice and is available throughout the US for $24.99.
Fledgling brands join Grouse flock
The Snow Grouse and The Naked Grouse have launched to the UK, as part of The Famous Grouse’s range of blended scotch whiskies.
Constellation appoints COO
Constellation Brands has named Jay Wright, currently president of its North American division, as its new chief operating officer (COO), effective immediately. In his new role, Wright will oversee marketing, sales and operations across the company. This is the first time Constellation Brands has appointed such a role and a statement from the company said “the creation of the COO role is the latest step in the company's evolution to further refine and streamline its organisation”.

