We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
Auchentoshan Classic
27 August, 2008
Page 14
Brand owner Morrison Bowmore
Produced in Lowlands, Scotland
Size 70cl
Price £21
ABV: 40
Markets worldwide
Contact sales@cellartrends.co.uk
Auchentoshan has given its premium range of malt whiskies a major packaging revamp and introduced two new products - the Classic (above) and 18 Year Old (£50) - which join the 12 Year Old (£25), Three Wood (£35), and 21 Year Old (£70) expressions.
Karen Murray, marketing manager for Auchentoshan, says: "We've made bold changes to the packaging design and introduced some new expressions to widen our market appeal. It was important for us to consider existing single malt enthusiasts while creating a look that would appeal to first- time malt drinkers."
The Auchentoshan distillery near Glasgow produces Scotland's only triple-distilled single malt whisky.
Produced in Lowlands, Scotland
Size 70cl
Price £21
ABV: 40
Markets worldwide
Contact sales@cellartrends.co.uk
Auchentoshan has given its premium range of malt whiskies a major packaging revamp and introduced two new products - the Classic (above) and 18 Year Old (£50) - which join the 12 Year Old (£25), Three Wood (£35), and 21 Year Old (£70) expressions.
Karen Murray, marketing manager for Auchentoshan, says: "We've made bold changes to the packaging design and introduced some new expressions to widen our market appeal. It was important for us to consider existing single malt enthusiasts while creating a look that would appeal to first- time malt drinkers."
The Auchentoshan distillery near Glasgow produces Scotland's only triple-distilled single malt whisky.
