We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
Route 66
27 August, 2008
Page 16
Brand owner Protégé International
Produced in Germany , USA
Size 33cl
Price E1.65 , E4.80 (on trade)
Abv 4.5
Markets Worldwide
Contact info@protege-international.com
Protégé International has a new look for its Route 66. It was unveiled at TFWA Asia Pacific in Singapore last month.
Route 66 has resonances beyond the highway from Chicago, Illinois, and the industrial east to Los Angeles and the rest of California.
A rock guitarist is featured on the new label echoing: (Get Your Kicks on) Route 66 , the rhythm and blues ballad first recorded by Nat King Cole that was made famous by The Rolling Stones and has been covered by many since then, including Depeche Mode.
Route 66 is a light Pilsner-style lager that is available in selected markets including the UK on-trade and Ireland, where it is stocked by 57 branches of Tesco supermarket.
Produced in Germany , USA
Size 33cl
Price E1.65 , E4.80 (on trade)
Abv 4.5
Markets Worldwide
Contact info@protege-international.com
Protégé International has a new look for its Route 66. It was unveiled at TFWA Asia Pacific in Singapore last month.
Route 66 has resonances beyond the highway from Chicago, Illinois, and the industrial east to Los Angeles and the rest of California.
A rock guitarist is featured on the new label echoing: (Get Your Kicks on) Route 66 , the rhythm and blues ballad first recorded by Nat King Cole that was made famous by The Rolling Stones and has been covered by many since then, including Depeche Mode.
Route 66 is a light Pilsner-style lager that is available in selected markets including the UK on-trade and Ireland, where it is stocked by 57 branches of Tesco supermarket.
