Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
She joins from The Children’s Society where she has been director of advocacy and communication since 2009. Prior to that, Hindal held senior positions at Nokia, Cadbury Schweppes and The Coca–Cola Company.
Hindal will join as Drinkaware unveils its strategy for the next phase of its ‘life’ - to be launched in the first quarter of 2013.
Hindal says: “I am thrilled to be joining Drinkaware at this time, and by the opportunity to lead the organisation through the next phase of its strategic development, which will continue to build Drinkaware as an independent and authoritative contributor to the complex issue of alcohol harm.”