A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
She joins from The Children’s Society where she has been director of advocacy and communication since 2009. Prior to that, Hindal held senior positions at Nokia, Cadbury Schweppes and The Coca–Cola Company.
Hindal will join as Drinkaware unveils its strategy for the next phase of its ‘life’ - to be launched in the first quarter of 2013.
Hindal says: “I am thrilled to be joining Drinkaware at this time, and by the opportunity to lead the organisation through the next phase of its strategic development, which will continue to build Drinkaware as an independent and authoritative contributor to the complex issue of alcohol harm.”