Last night (Tuesday December 3), I attended a tasting of Balblair vintages. We tasted five whiskies, 2003, 1997, 1990, 1983 and 1969, prefaced by a glass of Balblair’s base spirit.
The cognacs are being showcased at the Maxxium Travel Retail stand at TFWA Cannes this week.
Courvoisier Le Voyage de Napoleon is designed to tap into the growing luxury trend in travel retail.
The VS, VSOP and XO grades are presented in "luxurious packaging that highlights the quality, heritage and craftsmanship of the range".
Nina Knezevic, Beam’s international marketing manager EMEA, said: “We are confident that Courvoisier Le Voyage de Napoleon will appeal to the world’s discerning drinkers as it offers Courvoisier loyalists a unique set of our key expressions across the price range, exclusive to this market.”
The prices of the bottles have yet to be announced.