A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The two companies have build the brand in the US for three years, where it makes approximately 98% of its sales.
Chris Heath, CEO of Stock said: “We are pleased to have successfully grown Gran Gala’s position in the US, and we are delighted that Sazerac will continue to develop the brand in the US market. There are significant opportunities for the Stock Group to invest the proceeds in growing and developing our extensive brand portfolio, both organically and through acquisitions, in our core markets of Central and Eastern Europe as well as international markets worldwide."