Absolut unveils Masquerade

Absolut Vodka, the flagship brand of V&S Absolut Spirits, revealed its latest promotional plan for 2008 at the TFWA show last month.

Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".

The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.