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Absolut unveils Masquerade
27 August, 2008
Page 11
Absolut Vodka, the flagship brand of V&S Absolut Spirits, revealed its latest promotional plan for 2008 at the TFWA show last month.
Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".
The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.
Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".
The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.
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Danil Nevsky
The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
