The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
The 100% agave tequila, created by master distiller Jesus Hernandez in collaboration with bartenders Henry Besant and Dre Masso made its US debut in Chicago and Denver. It has now launched in California and Oregon, with Massachusetts, Michigan and Indiana to follow this month, as well as Austin, Texas and Seattle, WA in 2013 (February).
Juli Falkoff, brand director for Olmeca Altos, Pernod Ricard USA, said: “We’ve carefully selected regions of the country that have a great appreciation for super premium tequilas as well as bartenders with a known dedication to their craft.
"After our incredible success launching in Chicago and Denver, these new markets offer an opportunity to reach a new audience who will enjoy this authentic, great tasting tequila. Olmeca Altos is truly a gem and we look forward to our expansion.”