Floating beach bars for Havana & Malibu

28 August, 2012

Pernod Ricard Travel Retail has opened two permanent bars branded to Havana Club and Malibu onboard the Danish cruise ship Birka Paradise.

The bars are in the beach area of the ship’s sun deck on either side of the pool. The Havana Club bar will serve classic Cuban cocktails such as Mojitos, Cuba Libres and Daiquiris, while the Malibu bar will offer Piña Coladas and Summer Breezes.

The bars’ launch party in June saw top Swedish hip-hop DJ Uncle Eric host a live event onboard featuring Latin music and branded salsa dancers.

Pernod Ricard Denmark’s brand ambassador, white spirits, Morten Schønning trained Birka Paradise’s bartenders ahead of the opening of the two bars. Future parties will follow a similar format to the launch event.





Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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