Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
The new bottles, which are 70cl and have an abv of 46%, will be available in Europe and Asia.
The range comprises: Driftwood (€67), a 15-year old from the Bunnahabhain distillery, Islay; Wild Berry Spice (€65.5), a 25-year old from the Miltonduff distillery, Speyside; Fresh Fruit Sorbet (€67), a 15-year old from the Clynelish distillery, Highlands; Strawberry Ganache (€98), a 21-year old from the Glen Scotia distillery, Campbeltown; Lemon Sorbet (€65), a 14-year old from the Auchentoshan distillery, Lowlands.
By headlining with each expression’s flavours and aroma, Wemyss Malts said it wants to make the range more accessible to consumers.
Specialist whisky stores and bars have been targeted in its key markets, which include France, Germany, England, Scotland, Taiwan and Australia.