Adnams responds to lower abv demand

06 August, 2012

Suffolk brewer Adnams has launched two lower-alcohol bottled beers to target daytime drinkers this summer.

The new 2.5% Ginger Beer and 2.7% Adams Sole Star are a "response to demand" for lower-alcohol beers that are consumed “at lunchtime” and in “early evening”.

Fergus Fitzgerald, Adnams’ head brewer, said: “It was really important to us to provide our customers with a selection of lower alcohol beers that don’t compromise at all on taste and allow them to drink responsibly over the coming summer months.

 “Each of the beers has its own light and refreshing unique flavour and will be the perfect accompaniment to lunchtime picnics, after-work drinks and Summer BBQs alike.”

The Ginger Beer is available in 12 x 50cl bottles for £14.99, while Adnams Sole Star is priced at £10.99 for 8 x 50cl bottles.

The base of the Ginger Beer uses the wort from the Adnams bestseller Broadside, to which fermented ginger, orange peel, lemon peel and sugar are added.

Though previously available on draft it is the first time Sole Star has been available in bottle.

According to the brewer, Sole Star is a pale amber beer with “light floral and citrus aroma, gentle caramel notes and a good level of bitterness”.


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