Glen Garioch steps up duty free focus

02 August, 2012

Morrison Bowmore Distillers has launched a travel retail-exclusive Glen Garioch single malt whisky.

The Glen Garioch 1997 is the first whisky to be released from the brand’s Oldmeldrum distillery since it was reopened in 1997 after being mothballed for two years.

The new whisky, which will be available at leading European airports and onboard Scandinavian ferry lines, begins a 12-month push by Morrison Bowmore to raise the brand’s profile in duty free.

Quantities of Glen Garioch 1997 will be initially limited to 1,000 cases. The whisky has a recommended retail price of £49.99.





Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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