Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjà vu.
Citing Nielson data, C&C said the release was in response to 77% value growth in the packaged flavoured cider segment, for the year-ending 23/06/12.
Kirsty Hunter, head of marketing of Magners GB, said: “Magners Berry is a very exciting addition to the range for us that taps into the growth of flavoured cider.
“We have specifically developed Magners Berry for consumers looking to experience the natural flavour of orchard berries whilst still enjoying the refreshing taste of Magners.
“With the strength of the Magners brand behind it, we see Magners Berry as a must stock for retailers, who are encouraged to create additional space for Magners Berry within their cider displays to take full advantage of this growing segment.”
Magners Berry is available in single bottle (RRP £2.14) and six-pack skus (£11.99).