C&C launches Magners Berry cider in UK

02 August, 2012

C&C Group has extended its UK cider portfolio with the launch of Magners Berry, a pear cider blended with strawberries, blackcurrants and raspberries.

Citing Nielson data, C&C said the release was in response to 77% value growth in the packaged flavoured cider segment, for the year-ending 23/06/12.  

Kirsty Hunter, head of marketing of Magners GB, said: “Magners Berry is a very exciting addition to the range for us that taps into the growth of flavoured cider.

“We have specifically developed Magners Berry for consumers looking to experience the natural flavour of orchard berries whilst still enjoying the refreshing taste of Magners.

“With the strength of the Magners brand behind it, we see Magners Berry as a must stock for retailers, who are encouraged to create additional space for Magners Berry within their cider displays to take full advantage of this growing segment.”

Magners Berry is available in single bottle (RRP £2.14) and six-pack skus (£11.99).





Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

Click for more »

Events

Facebook

Twitter