TFWA lines up Madeleine Albright for conference

26 July, 2012

Former US secretary of state Madeleine Albright is to speak at the TFWA opening conference in Cannes.

Albright, who served under President Clinton and as US ambassador to the United Nations, will present her views on “how the dynamics of the political and economic spectrum, including unrest in the Middle East, unprecedented economic growth in Asia, and financial turmoil in Europe, will impact global business”. The conference is set to take place on October 22.

The theme of this year’s conference, which is said to be attended by “more than 800 industry delegates annually”, will be ‘A Brand New Dimension’. TFWA President Erik Juul-Mortensen will reflect on the current performance of the global duty free and travel retail business. He will focus on how global factors are leading to new consumer and passenger profiles, touching on the impact of new marketing and interactive communication technologies.

Speaking on a marketing and communication theme, Jean-Charles Decaux, CEO JCDecaux is to analyse how “engagement with consumers is taking on a brand new dimension with unique insights into consumer trends and the latest means to reach customers at all stages of the travel experience”.

Kjell A. Nordstrom, an economist and author is to offer his perspective on how businesses need to rethink their strategies in the face of “global societal shifts”. Nordstrom is to talk about population growth, increasing consumer choice, current consumer trends, global crises, consumer expectations and relevant market forces.

The Conference, which will run from 09.00 to 11.30 on Monday October 22, will be followed by the official opening of the TFWA World Exhibition which will last until midday on Friday October 26 2012.

Pre-registration for TFWA World Exhibition is now open at www.tfwa.com.





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