I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Aimed at 25 to 35-year-old women, Echo Falls is the number three best-selling selling wine brand, says Accolade.
The brand has grown 11% in the UK over the last two years, according to Nielsen data.
The wine is priced at £6.70/ €8 for single varietals and £5.70/ €7 for blends.