Last night in London kilts and headdresses collided as two very distinct worlds united. Itís hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind†Ballantineís Brasil†have been having fun with the idea. Their accompanying cocktail creations include the Highland Samba and the Glen Coco.
Aimed at 25 to 35-year-old women, Echo Falls is the number three best-selling selling wine brand, says Accolade.
The brand has grown 11% in the UK over the last two years, according to Nielsen data.
The wine is priced at £6.70/ Ä8 for single varietals and £5.70/ Ä7 for blends.