Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjŕ vu.
TWE chief supply officer Stuart McNab, said the new arrangements will utilise the best and most efficient assets of both companies.
“We have put a big focus on increasing efficiencies in our supply network and this new arrangement with Accolade will leverage these efficiencies by utilising spare capacity in our Australian facilities.”
Historically, TWE has used several service providers for wine packaging in England, but under the new arrangements, the company will consolidate all United Kingdom packaging into Accolade Park, in Bristol.
TWE CEO David Dearie, for said: “Both businesses compete in the global wine market and these new arrangements will enable us to better capitalise on our resources and state of the art facilities in the regions where we can best leverage the benefits.”
The new arrangements will commence over the coming weeks with both companies increasing their volumes over a six month period to meet full planned packaging volumes by January 2013.
Treasury was formerly the wine division of the Fosters Group while Accolade used to be owned by th US drinks group, Constellation